The "pain point" of convincing brands to dedicate signficant budgets to to online video has dramatically shifted with proper tracking from Nielsen Fusion which makes the digital video buy more "TV-like" says Kelly Train, Group Digital Director of PHD Media in this interview with Beet.TVBrands understand the value of GRP (gross rating point) in buying video: they "get it."Train was a panelist at the BRX Video Summit hosted by Brightroll this week in Manhattan.Editor's Note: Beet.TV was pleased to cover and produce a number of videos from the conference in a sponsorship arrangement with Brightroll. Please stay tuned for a number of videos to come from event. AP
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