Last week news broke that Unilever would be launching their new Clear Scalp & Hair Therapy product in a massive launch across NBCU's linear, digital and social properties. This past year, Unilever has been extremely daring in their TV spends. In January, they enabled Fox to launch "Touch" globally on TV and the social web. Now, their U.S. Hair Care division is leveraging social TV to change the a way a thirty second spot is created and implemented during programming.
Sunday, May 27, 2012
Inside one of the biggest social TV ad campaigns ever
Last week news broke that Unilever would be launching their new Clear Scalp & Hair Therapy product in a massive launch across NBCU's linear, digital and social properties. This past year, Unilever has been extremely daring in their TV spends. In January, they enabled Fox to launch "Touch" globally on TV and the social web. Now, their U.S. Hair Care division is leveraging social TV to change the a way a thirty second spot is created and implemented during programming.
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