Filed under: Sedan, Hyundai, Luxury, Long-Term Garage
What A Difference A Year Makes
There was a point in time where if we read one more lede that started with "Hyundai sure is on a roll these days," we would have clawed our eyes out. Fact of the matter, though, is that those words were absolutely true. Hyundai has really come a long way here in the United States, especially in the past couple of years. And the only reason people have stopped writing about Hyundai's forward momentum is because, frankly, we expect nothing less now. Every new product blows the doors off of the one that came before it, and brand-new ventures like the Genesis line or funky-fresh Veloster are nothing short of impressive.
But every family has its black sheep, and unfortunately for Hyundai, that might be the largest one in its herd. You see, while Hyundai has worked hard to create a unique brand identity here in the United States by offering cars that are designed specifically with our market in mind, the Equus was simply a vehicle hauled over from Korea with a few minor Americanized tweaks. Don't get us wrong, the Equus is a plenty good car, and through its faults, we praised it in both our initial first drive and follow-up review as being a tremendous value that's pretty darn up to snuff with its competitive set. But over time, can something that's simply a good value work in the highly competitive full-size luxury set?
That in mind, we ordered a White Satin Pearl 2011 Hyundai Equus Ultimate for our long-term garage in order to see if after one year of day-to-day use, the big flagship would be able to stand tall with the rest of its Modern Hyundai kin, or simply be another budget-minded also-ran from the days of Old Hyundai. 52 weeks and 22,638 miles later, all we can say is, man, what a difference a year makes.
There was a point in time where if we read one more lede that started with "Hyundai sure is on a roll these days," we would have clawed our eyes out. Fact of the matter, though, is that those words were absolutely true. Hyundai has really come a long way here in the United States, especially in the past couple of years. And the only reason people have stopped writing about Hyundai's forward momentum is because, frankly, we expect nothing less now. Every new product blows the doors off of the one that came before it, and brand-new ventures like the Genesis line or funky-fresh Veloster are nothing short of impressive.
But every family has its black sheep, and unfortunately for Hyundai, that might be the largest one in its herd. You see, while Hyundai has worked hard to create a unique brand identity here in the United States by offering cars that are designed specifically with our market in mind, the Equus was simply a vehicle hauled over from Korea with a few minor Americanized tweaks. Don't get us wrong, the Equus is a plenty good car, and through its faults, we praised it in both our initial first drive and follow-up review as being a tremendous value that's pretty darn up to snuff with its competitive set. But over time, can something that's simply a good value work in the highly competitive full-size luxury set?
That in mind, we ordered a White Satin Pearl 2011 Hyundai Equus Ultimate for our long-term garage in order to see if after one year of day-to-day use, the big flagship would be able to stand tall with the rest of its Modern Hyundai kin, or simply be another budget-minded also-ran from the days of Old Hyundai. 52 weeks and 22,638 miles later, all we can say is, man, what a difference a year makes.
Continue reading 2011 Hyundai Equus Ultimate: Wrap-Up [w/videos]
2011 Hyundai Equus Ultimate: Wrap-Up [w/videos] originally appeared on Autoblog on Fri, 16 Mar 2012 11:57:00 EST. Please see our terms for use of feeds.
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