Thursday, October 11, 2012
BrightRoll's Sacerdoti: Mobile Ad Revenue Rising Fast
San Francisco-based BrightRoll, the biggest independent video ad property*, according to comScore, expects to book as much as half of its revenue around mobile video in 12 months, says CEO Tod Sacerdoti, CEO, in this interview with Beet.TV We spoke with him about growth in mobile, programmitc buying and other topics at the BrigthRoll BRX Summit during Advertising Week in Manhattan. Andy Plesser *Topped rank video ad property according to comsScore are Google properties.
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