Wednesday, May 2, 2012
Online Video Breakthrough on Madison Avenue: Brands Finally "Get it" As GRP Data Tips the Scale
The "pain point" of convincing brands to dedicate signficant budgets to to online video has dramatically shifted with proper tracking from Nielsen Fusion which makes the digital video buy more "TV-like" says Kelly Train, Group Digital Director of PHD Media in this interview with Beet.TVBrands understand the value of GRP (gross rating point) in buying video: they "get it."Train was a panelist at the BRX Video Summit hosted by Brightroll this week in Manhattan.Editor's Note: Beet.TV was pleased to cover and produce a number of videos from the conference in a sponsorship arrangement with Brightroll. Please stay tuned for a number of videos to come from event. AP
E! emphasizes social reach and tablet friendliness at upfront
NBCU's E! pulled out all the stops at their upfront in NYC last night. Kardashians, Jonas and more poured into Gotham Hall as Ryan Seacrest hosted a night that unleashed a rebranding of the network, more scripted content and a mission to own pop culture like no brand has ever before. A big social TV moment happened at the beginning when Seacrest stated that E is not just the number ten network on Twitter, but the number ten brand. Here's a closer look at E!'s rebranding, social TV infused programming and more.
Tuesday, May 1, 2012
GM, Ford see declines as April auto sales ease
Strong gains in U.S. auto sales over the last six months eased in April, with General Motors Co.and Ford Motor Co. both doing less business.
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Mother's agony as 5-year-old daughter is kidnapped in Egypt for a SECOND TIME by her father
Leila Sabra, from Whitefield, Manchester, fought an eight-month custody battle for daughter A'ishah, left, after she was taken in 2009. She moved to Cairo and was reunited with the youngster after her father Saber Mesbah Sabra was arrested.
IT Solution in Orlando Offer by Managed IT services
Outsourcing managed IT services is like enjoying the drive when someone else drives for you. You enjoy and stay concern about fun in the journey avoiding the pain in driving.
Behavioural Finance in the Era OF Volatile Markets
Biasing done in the terms of volatile funds always create havoc when the losses and profits pertaining to the stock portfolio is taken in the quick consideration.The realization of the stocks in the behavioral finance takes the front seat and observes the scenario when investors mislead the buyers in the domain of 401k fund.
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District Attorney and His Guidance for the Legal Department
The District Attorney is the head of the legal department and looks after a lot of activities that comes under him. The Government appointed head makes it easy for the legal department to bring justice to the mass.
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