Sunday, September 30, 2012
Why It Is Important To Compare Free Insurance Quotes
Trash Removal For Basement Cleanouts
business cards printing printing business cards sample business cards
Great Sewing Tips
Person To Person Loans - Investing In Other People Online!
Father-of-four shot dead as he prepared to give evidence against men accused of kidnapping him in Pakistan
Saturday, September 29, 2012
Get Adequate Cheap Health Insurance Today!
L.A. City Council clears path for downtown stadium
Los Angeles took its biggest step yet toward luring the NFL back after a 17-year absence, signing off on crucial agreements for a new downtown stadium even though it remains unclear who will own the company seeking to build the $1.2-billion facility.
'Tomahawk chop' pops up in Mass. politics
Giving to Charities Using Credit Cards
NASA wants outpost far past the moon
Friday, September 28, 2012
DIY Stonework for Your Yard
Wrongful Death Lawsuit - How a Good Lawyer Can Help You
Lombardi: Winslow has heart but not knee
NFL Network analyst Mike Lombardi made his weekly Patriots Friday visit with Dennis & Callahan guest hosts Dale Arnold and Kirk Minihane to talk about the return of the regular referees and other news from around the league.
The veteran officials returned for Thursday night's Ravens-Browns game and were welcomed back by the players and fans.
Tuesday, September 25, 2012
What Is The Importance Of Buying Health Insurance?
Monday, September 24, 2012
Skateboarding phenom Curren Caples on a surfboard
Unique Home Designs Are Possible With Black Slate Tiles
Installment Loans for the Unemployed: Some Factors to Consider
Brand-new hardware -- now with malware pre-installed!
Pity the poor cyber criminal -- there are only so many to spread maliciousness without getting caught. One avenue, at least, doesn't require phishing emails or drive-by downloads. I'm talking about hardware infected before it ships to users or PC sellers.
letterhead examples design business cards custom shot glasses
Cloud Based Bug Tracker: The Benefits of Using a Web-Based Tracker
Sunday, September 23, 2012
Cup drivers back Allmendinger return
The Role of APIs in the Future of Search
Posted by Tom Anthony
People talk a lot about APIs in the SEO industry (me especially) - the tools you can build with them, the competitive analysis data you can access, the reports you can automate. However, we tend not to discuss the wider picture, the thousands of APIs out there for other things, and, most importantly, the profound effect that APIs are going to have on the web, and thus the SEO industry, in the coming decade.
I believe that over the next 10 years there will be a huge decline in the number of users visiting websites, and that APIs (and structured data) are going to play a pivotal role in that shift.
To understand why I think this, lets take a look at the evolution of the web over the last 20 years.
(Note - I'm not going to explain APIs in this post - but you only need a broad understanding of them to get my point.)
History of How the Web Looks
The (public) web has been around for a little over 20 years, and in that time it has changed a lot. The first website, built by Tim Berners-Lee, looked like this:
(see it here)
With black and white text and no images, it was a pretty static experience, but was the birth of something amazing. Over the next 5 years, although the web grew and moved forward, it didn't see any drastic changes. Over the next 10 years the web got more colourful, with images appearing and layout being improved:
(Image courtesy of archive.org)
However, it was still a pretty static experience, and a long way from the web we know today, which looks more like:
Good old Bear Grylls. His site (which he updated this week!) shows off animation, high-res imagery and video, is interactive, has embedded social media, and is representative of the dynamic web we know and love today.
Obviously, this was a crude history of the web, but my point here is that in 20 years the web has accelerated from something akin a simple set of interlinked text pages to an interactive multimedia system. Let's tie this together with how the web is consumed and searched.
History of How the Web is Consumed
We've seen the web has become a far richer experience to interact with in the last 20 years. We can see that it has also undergone drastic changes in the way that we consume it. In the beginning, it was almost universally accessed via desktop machines:
Some readers won't even remember the days of having to turn on the external modem, dial up to connect and wait whilst the modem sung its song as it connected for a while. Using the web back then was something you made a slot of time for - you'd decide you need to check your email, and you'd head off and maybe spend 30 minutes or an hour using the painfully slow connection, before disconnecting and turning off the modem.
That slowly changed, and by the early 2000s you were quite possibly looking at the internet on a laptop:
(Image: Wikimedia Commons)
Your laptop maybe had a built in modem giving you 'mobile internet' you could use by a phone line, but we were starting to see 'broadband' connections and the advent of wifi. This was the beginning of always being connected for some people, but still the internet wasn't truly mobile, and there certainly wasn't widespread availability.
Nowadays, the majority of readers here will be accessing the web on their mobile:
There is prolific availability of wifi, most of us have 3G internet built into our phones, and using the internet is completely without thought; on the occasion that I'm not connected I'll inevitably try to do something on my phone before remembering "Yep, that also requires internet."
We have moved from interacting with the web via infrequent and prolonged interactions of minutes or hours to many short interactions of only a few seconds. In 2002, the average internet user used the web for 46 minutes a day, but in 2012 that has gone up to 4 hours a day. We're using the web for more time, more frequently, and in shorter bursts. Using the web has moved from being a task in and of itself and has become ubiquitous tool that we don't even notice.
History of How the Web is Searched
Finally, let me briefly discuss the way the web has been searched over the last 10-15 years. Very broadly speaking the general process, which has been changing in the last 2-3 years, has been searching in a generic fashion to searching in a specific fashion. Crudely this could be thought of as 'searching to find the place where you can search for the answer'.
You traditionally have started with the '10 blue links' result, which has taken you to a place where you could often refine your search in a context specific fashion. What do I mean by context specific? I mean that this specific search allows you to specify attributes unique to the type of thing you are searching for.
For example, in the image above, the search page on Amazon allows me to specify attributes such as author, ISBN and others which are specific to the context: book. Whereas the search box on Google / Bing is a single text entry box to cover all types of search for all types of results.
A Shift in How the web is Searched
However, we have been seeing a shift in this generic -> specific model. Google has started to detect the context of your search from keywords, and then provide additional context specific inputs to refine your search. The classic example is the hotel search:
Now, beyond the general text field, Google allows me to enter a Check-In and Check-Out (attributes, unique to the context: hotel) date to refine my search, and see real-time prices from a variety of vendors. What is notable is that these prices I'm seeing from sites such as ebookers.com are right here in the search results - I'm not visiting their site to see them. I'm not seeing any of their marketing bumpf, any of their special offers or deals, I'm just seeing their price.
Google has also began customising the display of the results based on context, with various examples from maps to weather:
Rather than the 10 blue links of days gone by, we are increasingly seeing the a context specific SERP with a customised display. With emerging search technologies such as Siri, this is often the norm rather than the exception:
With Siri, there never was 10 blue links, but only ever context specific results, each presented in a fashion appropriate to that context.
Siri's weather results above are provided by Yahoo!, but again the user never visits the Yahoo! Weather site. Likewise, the results about the distance to the sun are from Wolfram Alpha, but the user never visits their website. The results are being server via APIs, allowing Siri to leverage Yahoo! and Wolfram Alpha's services directly.
Decline of the Web
If we look over this history of the web we can see that the web has become progressively more dynamic, progressively more interactive, and richer and richer. Along the way internet use has become increasingly mobile, increasingly ubiquitous, used increasingly often and in shorter and shorter interactions.
You'll notice above that I distiguish between 'the web' and 'internet use' - not all internet use is via web pages. The internet existed for many years before the web was invented, where email and bulletin boards reigned. We can see above that more and more often APIs are serving people's search requests in place of the web.
Beyond search, wildfire adoption of Apps in the last few years has seen another avenue which has replaced people web use with something else; people are Facebooking and Tweeting, doing internet banking, finding routes, sharing photos and more all directly via apps instead of via the web. Masses of these apps are using publicly available APIs, with others using private APIs.
If we extrapolate from the changes to the way we consume the web, the shift in the way search results are being delivered, the uptake of apps I can't see how there is any conclusion other than the web will continue to give way to these other technologies.
A Final Thought
Will the web die? I don't imagine so, and certainly not any time soon. However, it is going to be ever more superceded, and progressively relegated to be where your marketing lives, and less where your customers interact with you.
The majority of the services that will replace the web will be connecting via APIs, whether they are public or private. Having a private API, with an App and other ways to access it is going to be increasingly important. Having a public API allows other people to build on top of your platform; Paul Graham of the startup accelerator YCombinator says "APIs are self serve business development" (Paraphrased from this tweet).
I can imagine a lot of you are thinking 'We don't need an API!' / 'What would we do with an API?' / 'We have a website, so no need for an API.' These all sound strangely familiar to the same arguments we heard 15 years ago with the web. In the 90s hoardes of companies were unconvinced by the web, but later came to regret it. It's how companies such as Nissan ended up spending millions in later trying to secure their domain names (nissan.com remains owned by a small computer company with a handful of employees), and how other companies went out of business to their competitors who did embrace the web.
I'm not sure that all companies need an API, and we are in early days still. We're going to see the landscape change more still, and certainly many smaller companies might not need an API. However, my point is that companies need to be thinking about this, we as SEOs need to be thinking about how this will affect the industry over the next few years, how we can be forward looking to help out clients, and I'm mostly hoping this post kicks off some discussion about it all.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Understanding Men - Cracking the Minds of Guys
Best Places to Meet Women That Most Men Don't Even Know!
Why we using Attorneys
Saturday, September 22, 2012
5 Tips to Find Reliable and Legitimate Drop Shipping Companies
Report: BMW issues stop sale on M5 and M6 models over fauly oil pump
Filed under: Convertible, Coupe, Sedan, Performance, Recalls, Safety, BMW, Luxury
According to the M-obsessed boys and girls at M5Post.com, BMW has issued an immediate stop sale on new M5 and M6 (both coupe and convertible) models. The problem stems from the engine oil pump; if the pump doesn't supply the correct amount of oil to the engine's moving parts, "severe engine damage" is the likely result. That's not good at all.
BMW is also "contacting customers that have already taken delivery and recommending customers not drive their cars." Sad news for M5 and M6 owners, to be sure, but we think it beats a bunch of blown engines. Check out the official bulletin above and be sure to contact your local dealer if you happen to be lucky enough to own one of the possibly affected machines.
BMW issues stop sale on M5 and M6 models over fauly oil pump originally appeared on Autoblog on Fri, 21 Sep 2012 18:29:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsXerox Wins Contract For Nevada Health Insurance Exchange
trade show giveaways used screen printing equipment business cards printing
Alonso: Ferrari weaker than at Monza
Universal's bid for EMI music division approved
Friday, September 21, 2012
Dehaier Medical wins three-year supply contract, shares up
Cochise County (Ariz.) Sheriff Dies in Single-Vehicle Crash
Build Your Online Business Effectively by Answering Questions!
Waitrose in Twitter backlash: 'I shop at Waitrose because... I don't like being surrounded by poor people'
September Mozscape Update is Live: Fresh, New Link Data for All!
Posted by randfish
The Big Data Team at Moz has had one of the hardest periods to date producing an index (and we've had some nightmarish doozies in the past). In June, after our funding from Foundry & Ignition, we started running 4 simultaneous indices on Amazon while also starting to set up our new hybrid (our processing and Amazon storage) cloud data center in Virginia. This tactic mostly worked until August, when we had 4 indices collapse on us due to a high rate of Amazon EC2 disk failures. Naturally, this makes us want to move off the cloud more quickly, and it also meant our bill was higher than ever - nearly $700,000.
Here are the metrics for this latest index:
- 64,023,562,478 (64 billion) URLs
- 1,282,691,523 (1.2 billion) Subdomains
- 148,634,588 (148 million) Root Domains
- 651,894,828,133 (651 billion) Links
- Followed vs. Nofollowed 2.28% of all links found were nofollowed
- 55.53% of nofollowed links are internal
- 44.47% are external
- Rel Canonical - 13.74% of all pages now employ a rel=canonical tag
- The average page has 71 links on it
- 60.74 internal links on average
- 10.87 external links on average
And the following correlations with Google's US search results:
- Page Authority - 0.34
- Domain Authority - 0.24
- MozRank - 0.20
- Linking Root Domains - 0.24
- Total Links - 0.20
- External Links - 0.24
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
booklet printing custom playing cards letterpress business cards
Thursday, September 20, 2012
6 Things You May Not Know About HIPAA Exams
Project software ? the successful tools for successful projects
Kanye West's Critics Only Prove He's 'Successful,' Pusha T Says
'I want him to keep being criticized; I want people to keep talking about him,' Pusha T tells MTV News of Cruel Summer criticism.
By Nadeska Alexis, with reporting by Simone Hillard
PSA: Passbook supported apps now listed in iOS 6 App Store
Now that iOS 6 has officially landed, Apple has pulled back the veil revealing the first wave of apps to support its new Passbook feature. The initial group of companies to jump on the bandwagon include: Ticketmaster, Live Nation, Lufthansa, MLB.com At Bat, Sephora to Go, Walgreens and Fandango Movies. While this list is a tad bit shorter than we hoped for, it's safe to say that more apps will follow in the not-so-distant future. Want to be the first to know when they arrive? Be sure to keep an eye on the Passbook section of the App Store for the latest updates.
Filed under: Cellphones, Software, Mobile
PSA: Passbook supported apps now listed in iOS 6 App Store originally appeared on Engadget on Thu, 20 Sep 2012 06:02:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | CommentsWednesday, September 19, 2012
Finding the Right Accident Attorney
'Glee' Star Lea Michele Preps Debut Album
Actress who plays Rachel Berry on hit show announces that she's 'officially on the road' to releasing solo music.
By Jocelyn Vena
Find The Very Best No Win No Fee Solicitors Online
Why To Insure Your New Vehicle In California
brochure maker tri fold brochure template dymo labelwriter 400